New Zealand Embraces the Korean Fried Chicken Boom

New Zealand’s dining scene is witnessing a wave of K-chicken fever. Born in Korea and fueled by the rise of K-Food and K-Culture, Korean fried chicken has quickly become a culinary trend across the country. Once dominated by KFC, the fried-chicken market is now turning toward the crispy texture and bold flavors unique to the Korean style.

The Secret of Korean Fried Chicken — Double-Fried Perfection

The defining feature of Korean fried chicken is its double-frying method, which creates a crispy shell and juicy interior. Added to this are a variety of sauces such as gochujang spice, soy garlic, honey butter, and sweet chili that transform a simple dish into a culinary experience.

Founded in 1995 in Seoul, bb.q Chicken has standardized this cooking technique and expanded to over 4,000 locations across 59 countries. Its slogan “Real Crispy. Real Korean.” represents more than marketing—it reflects a commitment to sharing authentic Korean flavor worldwide.

Global Brands Meet Local Favorites

Following Nene Chicken, bb.q Chicken has recently opened its second New Zealand location, signaling continued expansion. Meanwhile, homegrown brands like K Chicken and Cocodak are rising fast, bringing the casual neighborhood chicken-shop vibe to local customers.

K Chicken proudly declares, “Korean fried chicken has taken New Zealand by storm.” With over 15 locations in Auckland and surrounding areas, complete with online ordering and delivery, it has become a household name. Even on Reddit, locals describe K Chicken as “the only right answer” when asked for the city’s best fried chicken.

Beyond KFC — A New Dining Trend

Korean fried chicken’s popularity in New Zealand isn’t just about flavor. Its appeal is deeply tied to K-dramas, K-pop, and the famous “chimaek” (치맥) culture—fried chicken paired with beer. While KFC represents the traditional fast-food style, Korean chicken brings diversity and storytelling to the table, offering customers not only great taste but also a taste of Korea itself.

The Open Rush — K-Chicken Boom Continues

Across New Zealand, Korean fried chicken shops are multiplying fast—almost as commonly as sushi bars. Despite economic slowdowns, new stores continue to open, proving the category’s resilience. A standout example is KB Chicken in Glenfield, founded by a chef who spent over 30 years developing menus for major Korean chains. His new restaurant recreates authentic Korean flavors while adapting to local tastes, quickly becoming a hotspot among locals.

Korean fried chicken brands are now using K-culture marketing—from K-dramas to social-media campaigns—to attract fans. Expanding accessibility through new branches, localized flavors, and efficient delivery services remains a key strategy for future growth.

Outlook — More Than a Meal, a Cultural Phenomenon

With the growing influence of K-Food, Korean fried chicken is evolving from a dining option into a cultural phenomenon in New Zealand. Alongside global names like bb.q and Nene Chicken, local players such as K Chicken, KB Chicken, and Cocodak are driving expansion. For many New Zealanders, fried chicken is no longer just fast food—it’s a way to experience the taste and culture of Korea in one bite. The K-chicken boom is only getting started.